Mirics Semiconductor and Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum"), announce a strategic partnership focused upon delivering innovative embedded TV solutions for portable personal computer (PC) platforms that support the China Multimedia Mobile Broadcasting (CMMB) standard.

Complete hardware and software reference platforms targeting PCTV applications are at an advanced stage of development, and utilise Mirics’ ground-breaking FlexiRF(TM) integrated circuit (IC) tuner technology and Spreadtrum’s innovative demodulator and decoder system-on-chip (SoC). Commenting on the collaboration, Simon Atkinson, CEO, Mirics, said: “CMMB is the leading broadcast mobile TV standard in China. We are very pleased to be working closely with Spreadtrum to partner Mirics’ FlexiRF IC technology with Spreadtrum’s advanced CMMB SoC to deliver ready-to-go solutions enabling OEM’s to integrate broadcast mobile TV into notebook and sub-notebook PC’s, a fast growing consumer device segment within China.”

Dr Ping Wu, CEO, Spreadtrum, said: “We are delighted with this cooperation. As one of China's leading wireless baseband chipset providers, Spreadtrum is already a respected and successful innovator in the cellular handset segment. With this collaboration with Mirics, we can now address PCTV applications with reference designs that will enable manufacturers to easily integrate broadcast reception into PC’s. This partnership confirms Spreadtrum’s commitment to the evolution of wireless communication and multimedia technology.”  The companies are also collaborating on cellular handset reference designs for select OEM’s and ODM’s.

Availability
The CMMB PCTV reference platforms will be made available to lead customers and partners for PC platform integration from end-Q4 2008.

www.mirics.com
www.spreadtrum.com

Keywords : Industry News, China, Mirics and Spreadtrum announce strategic partnership

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