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  • GEN3 Hosts Distributor Training Week for Microsolder, Strengthening Global Partnerships and Expertise

    Global SMT Canvas-1-SMTA short logo (23)

    GEN3, a global leader in SIR, CAF, solderability, ionic contamination, and process optimization equipment, continues to drive innovation with its comprehensive suite of advanced inspection and testing solutions. Celebrating over 50 years at the forefront of designing, engineering, manufacturing and distributing state-of-the-art products that shield circuits from failure in the field, GEN3 recently hosted a comprehensive training week for the distribution teams of Microsolder, one of its premier distribution partners. The event took place at GEN3’s headquarters in Farnborough, England.

    “We recently attended a course organised by GEN3, which proved to be very useful for us,” stated Zoltán Jakab, Senior sales Manager & Master IPC Trainer at Microsolder. “During the training, we learned a lot about the product range (MUST3; CM; AutoSir2+; AutoCAF2+), which will help us to be more efficient in sales and service. In addition to the practical training, we also received detailed theoretical knowledge, which has provided us with the basis for improving our skills.”

    With a dedicated team of industry experts committed to setting standards for circuit testing, measurement and compliance, GEN3 collaborates with key associations to educate and mentor
    customers on achieving precision and success. Their reputation for excellence has grown to a global scale, offering unmatched product protection and minimizing risk in high-reliability applications where there is no room for error.

    “We feel that we have built a future-proof relationship with them that will continue to bring many benefits to both parties,” said Bence Fekete, Sales & Technical Support, Microsolder. “The expertise and professionalism of GEN3 was impressive and we are confident that we can work well together in the future.”

    The week-long training provided an immersive learning experience for the distributors, covering the latest advancements in soldering technology, product features, applications, and best practices. Microsolder’s Bence Fekete – Sales & Technical Support, and Zoltán Jakab -Senior Sales Manager & Master IPC Trainer, received hands-on training from GEN3’s team of experts and product specialists, gaining valuable insights into the company’s product portfolio.

    “We are committed to empowering our distribution partners with the knowledge and expertise they need to effectively represent our products and deliver exceptional value to their customers,” said Andy Naisbitt, CEO of GEN3. “The training was an invaluable opportunity for GEN3 to collaborate with Microsolder, deepening their knowledge of our cutting-edge products and keeping them ahead of the curve in this rapidly evolving industry.”

    The Distributor Training Week offered a comprehensive program, including:

    Attendees participated in hands-on sessions and demonstrations, including the unveiling of the Next Generation CM Contaminometer. These sessions provided detailed sales training, technical specifications, and performance capabilities of GEN3’s product portfolio, including:

    • MUST3
    • AutoCAF
    • AutoSIR
    • CM Contaminometer

    GEN3 is dedicated to fostering strong partnerships with its distribution network and providing ongoing training and support to ensure their success. By investing in the education and development of its distribution partners, the company aims to deliver superior test solutions and exceptional customer experiences worldwide.

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